Planners on Purpose Podcast
The Planners on Purpose Podcast is created for dedicated and passionate event planners facing burnout yet seeking to elevate their event leadership skills within the dynamic meeting and event industry. Join Naomi for a transformative exploration, she will be your guide to rediscovering your passion and purpose.
Learn to navigate the challenges of event planning with renewed focus, reclaim lost time, and align with your personal goals. If you're yearning to reduce stress, enhance your well-being, and prevent burnout, Naomi will empower you to unveil your leadership potential, boost productivity, and strike a harmonious balance in both your professional and personal life.
Planners on Purpose Podcast
Why Word-of-Mouth Marketing Is Still Crucial + How to Employ It with Ashley Stanford
In this episode, we delve into the dynamic world of event marketing strategies with the accomplished Ashley Stanford, a seasoned Digital Marketing Consultant and Freelancing Expert. With over 15 years of expertise in the digital marketing realm, Ashley brings a wealth of knowledge and practical insights that are sure to resonate with professionals in the Events & Entertainment sector.
About Ashley Stanford
Our guest, Ashley Stanford, is not just a digital marketing maven but also the EVP of Client Strategy at TicketSocket and the Vice President and Co-Founder of Ice Cream Social. Her extensive experience spans across various industries, including Events & Entertainment, Medical Device/Healthcare, and Finance Technology sectors. Ashley's passion lies in crafting strategic marketing plans and optimizing tactics to drive tangible results for her clients.
Episode Highlights
In this engaging discussion, Ashley sheds light on the intricacies of effective event marketing strategies. She shares her journey of conceptualizing TicketSocket—a unique solution born out of the need to revolutionize traditional marketing channels in the ticketing industry. Ashley emphasizes the importance of word-of-mouth marketing in today's digital landscape and unveils how Ice Cream Social's innovative referral widget gamifies the online referral process, driving substantial results for businesses.
Ashley advocates for a holistic approach to marketing, where word-of-mouth initiatives complement existing channels such as SMS, email, and social media ads. She underscores the significance of incentivizing partners and understanding demographic nuances to maximize the impact of word-of-mouth campaigns.
Furthermore, Ashley offers invaluable insights into effective communication strategies, emphasizing the need for transparency and proactive engagement, especially during challenging situations such as event cancellations or setbacks.
Delving into a personal anecdote, Ashley candidly shares her experiences of overcoming burnout, highlighting the importance of self-care and resilience in navigating professional challenges.
Links and Resources
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Want to work together, friend? Well, I'm here to help you start to get clarity, confidence, and zap out the chronic stress you experience in your event planning process.
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